Grow World
Cultivating Global Connections & Supply Chain
Client
Grow World
Services Provided
Strategic Planning
Go-to-Market Strategy
Business Development Consulting
Video Production
Project Type
Marketing and Go-to-Market Strategy Consulting
Team Lead
Brandon Newkirk
From Creator Channel to Global Ecosystem
Grow World didn’t emerge in isolation. It followed the legacy of Cannacribs, the most prolific YouTube show in cannabis history, which was recognized for its reach and industry impact before being acquired by private equity. Riding on this momentum, Grow World was born with an ambitious goal, to become the global B2B community for cannabis professionals. But it wasn’t just about recreating what had worked in the past. Grow World aimed higher.
Built to foster authentic connections, Grow World serves as more than a hub for commerce. It is an ecosystem that seamlessly combines education, professional networking, and access to the definitive creator community for cannabis. By managing free trials of cutting-edge commercial products and representing the biggest equipment investments in the space, Grow World catalyzed growth for both companies and growers.
When we partnered with Grow World, it was to amplify this vision. From structuring strategic deals to enhancing its creative storytelling, we worked across business development, content production, and outbound marketing strategies to turn Grow World into a powerful driver of connection and opportunity on a global scale.
Built to foster authentic connections, Grow World serves as more than a hub for commerce. It is an ecosystem that seamlessly combines education, professional networking, and access to the definitive creator community for cannabis. By managing free trials of cutting-edge commercial products and representing the biggest equipment investments in the space, Grow World catalyzed growth for both companies and growers.
When we partnered with Grow World, it was to amplify this vision. From structuring strategic deals to enhancing its creative storytelling, we worked across business development, content production, and outbound marketing strategies to turn Grow World into a powerful driver of connection and opportunity on a global scale.
Addressing Challenges in a Growing Industry
The cannabis industry is unlike any other. With diverse regulations, evolving needs, and a dispersed global network, Grow World faced a unique landscape. It needed a trusted partner to communicate its value while maintaining trust and relevance in an increasingly competitive environment.
Although the foundation of Cannacribs offered credibility, launching a global B2B platform required much more than goodwill. Grow World needed a strong sales strategy, cohesive messaging, and a way to forge meaningful connections across continents. The challenge wasn’t just to reach people but to create tools, content, and conversations that would anchor Grow World as a valuable resource for the global cannabis community.
Although the foundation of Cannacribs offered credibility, launching a global B2B platform required much more than goodwill. Grow World needed a strong sales strategy, cohesive messaging, and a way to forge meaningful connections across continents. The challenge wasn’t just to reach people but to create tools, content, and conversations that would anchor Grow World as a valuable resource for the global cannabis community.
Transforming Vision Into Impact
Working hand-in-hand with Grow World, we focused on empowering its multifaceted mission. Combining strategic vision with practical execution, our efforts brought clarity, action, and scale to its operations.
- Evolving Business Development and Revenue Streams: By selling advertising packages tailored to industry needs and structuring influencer marketing programs, we helped Grow World attract key partnerships that fueled its revenue growth. Whether it was facilitating product trials or connecting brands with growers, these efforts underscored its role as a bridge between the biggest players in cannabis.
- Creative Production with a Global Focus: Storytelling amplified Grow World’s outreach. Acting as creative producer, we pre-produced an international tour in Portugal and Spain. Meeting personally with top cannabis producers in the Iberian region, we crafted impactful content to spotlight regional expertise and global opportunities. Every story thread reinforced trust in Grow World as a platform committed to authenticity and innovation.
- Empowering Connections with AI-Enabled Strategies: To attract new growers and expand the Grow World ecosystem, we designed and executed an AI-powered outbound marketing strategy. This program not only surpassed initial expectations but also became the company’s primary top-of-funnel method, booking hundreds of meetings monthly. By automating outreach with precision and personalization, Grow World expanded its reach and grew its community faster than previously thought possible.
- Fostering Global Community Through Innovation: Beyond its tools and campaigns, Grow World stood out as an educational resource, a networking platform, and an ecosystem for creators. By blending each of these elements, the platform didn’t just deliver solutions; it empowered people to explore, innovate, and thrive within the cannabis industry.
- Evolving Business Development and Revenue Streams: By selling advertising packages tailored to industry needs and structuring influencer marketing programs, we helped Grow World attract key partnerships that fueled its revenue growth. Whether it was facilitating product trials or connecting brands with growers, these efforts underscored its role as a bridge between the biggest players in cannabis.
- Creative Production with a Global Focus: Storytelling amplified Grow World’s outreach. Acting as creative producer, we pre-produced an international tour in Portugal and Spain. Meeting personally with top cannabis producers in the Iberian region, we crafted impactful content to spotlight regional expertise and global opportunities. Every story thread reinforced trust in Grow World as a platform committed to authenticity and innovation.
- Empowering Connections with AI-Enabled Strategies: To attract new growers and expand the Grow World ecosystem, we designed and executed an AI-powered outbound marketing strategy. This program not only surpassed initial expectations but also became the company’s primary top-of-funnel method, booking hundreds of meetings monthly. By automating outreach with precision and personalization, Grow World expanded its reach and grew its community faster than previously thought possible.
- Fostering Global Community Through Innovation: Beyond its tools and campaigns, Grow World stood out as an educational resource, a networking platform, and an ecosystem for creators. By blending each of these elements, the platform didn’t just deliver solutions; it empowered people to explore, innovate, and thrive within the cannabis industry.
Primed for Future Success
Grow World isn’t just redefining how cannabis businesses connect; it’s paving the way for a globally integrated community that thrives on trust, education, and empowerment. The work we accomplished together transformed a bold idea into a sustainable, scalable force driving connection, commerce, and collaboration.
By combining strategy, innovation, and creativity, Grow World is bridging gaps across the global cannabis industry, turning uncertainty into opportunity and connection into growth.
By combining strategy, innovation, and creativity, Grow World is bridging gaps across the global cannabis industry, turning uncertainty into opportunity and connection into growth.
Outcomes and Highlights
10x Top-of-Funnel Goals
Our AI-enabled outbound strategy consistently delivered hundreds of new connections monthly, driving measurable growth across the platform’s top funnel.
Industry's Best Storytelling
Content crafted during Grow World tours highlighted Grow World’s global reach and reinforced its commitment to authentic, creator-led media.
Catalyst for Collaboration
Structured advertising and influencer marketing packages brought growers and vendors closer together, turning Grow World into a hub.
Conclusion
Through focused advisory, AI, business development and creative production services, we helped Grow World navigate the complexities of scaling globally in the cannabis industry. Our targeted approach drove significant growth, establishing Grow World as a leading digital ecosystem for cannabis cultivation and a catalyst for industry innovation.
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