SKYVIEW
Enlightened Spaces for Everyday Wellness
Client
SKYVIEW
Services Provided
Go-to-Market
Digital Marketing
Brand Strategy
Website
Growth
Social Media
Project Type
Full-Scope Marketing
Team Lead
Olera & Bachoo
A NASA Legacy, Reimagined for Earth
SKYVIEW™ began as a bold spinoff from NASA technology, created by engineers who solved an extraordinary problem. On the International Space Station, astronauts experience sunrise and sunset up to 16 times a day, pushing their biology to its limits. To help them thrive in this extreme environment, these engineers designed the world’s first circadian-balancing lighting system. Powered by breakthroughs in our understanding of melanopsin and the body’s master clocks, this innovation aligned light with the human biological rhythm, supporting essential processes like sleep, mood, and cognitive function.
With SKYVIEW™, this same revolutionary technology was reimagined for life on Earth. More than just a light, it became a design-forward companion for homes and offices, helping people reconnect with their natural rhythms and experience a healthier, more balanced life.
With SKYVIEW™, this same revolutionary technology was reimagined for life on Earth. More than just a light, it became a design-forward companion for homes and offices, helping people reconnect with their natural rhythms and experience a healthier, more balanced life.
Tackling a Hidden Crisis
But the path to transforming an entire market wasn’t easy. SKYVIEW entered a crowded wellness lighting space where competitors promised similar results for a fraction of the cost. Our challenge was to position it as the pinnacle of quality, tie it to a broader wellness movement, and inspire a new understanding of how lighting could transform lives.
Circadian rhythm disruption is a quiet epidemic impacting 90% of the global population. From anxiety and depression to severe health conditions like psychosis and fertility, this disruption permeates every layer of modern life. Compounding the issue, humans now spend 93% of their lives indoors, often under lighting that harms rather than heals. SKYVIEW’s mission was clear but ambitious, to raise awareness of this crisis, challenge everyday habits, and offer a tangible solution.
Circadian rhythm disruption is a quiet epidemic impacting 90% of the global population. From anxiety and depression to severe health conditions like psychosis and fertility, this disruption permeates every layer of modern life. Compounding the issue, humans now spend 93% of their lives indoors, often under lighting that harms rather than heals. SKYVIEW’s mission was clear but ambitious, to raise awareness of this crisis, challenge everyday habits, and offer a tangible solution.
A Human-Centered Solution
To position SKYVIEW as a beacon of change, we rooted our process in empathy, science, and design.
- Owning the Narrative: When positioning SKYVIEW, we leaned into SKYVIEW’s scientific origins, grounding its story in precision and credibility. By exploring the science of how typical artificial lights disrupt health, and how windows block critical wavelengths, we made the issues visible and personal. Through educational blogs, vibrant tutorials, and social media campaigns, we connected people with the deeper problem and the life-altering benefits of SKYVIEW.
- Design That Speaks: Our original website was a visual and emotional experience, inspired by crisp lines, sleek animations, and human warmth. Designed to simplify complex ideas, it invited users into the SKYVIEW story and helped them see themselves living happier, healthier lives through balanced light. Aspirational imagery brought SKYVIEW’s impact to life, in moments of joy, deeper connection, and restful harmony. This website has sense been rolled back under new leadership and licensing concerns. Overview of the original website science page here: https://www.loom.com/share/2a0294808fa6464a9b40f0b0135f9550?sid=349159c9-c127-4526-847f-e1729c45ebc8
- A Movement with Meaning: Our advertising and content plan focused on turning SKYVIEW into more than a product, but a wellness moment that required cultural credibility. We partnered with wellness leaders like Deepak Chopra, collaborated with Gwyneth Paltrow and Goop, and engaged audiences where they already trusted. The product has been seen in the hands of celebrities like Justin Bieber posting about SKYVIEW as well as on wellness forums celebrating its innovation. The brand achieved reach and relevance on both personal and global scales.
- A Dual-Path Strategy: Our go-to-market strategy focused on selling both directly to consumers and B2B, allowing SKYVIEW to maximize its impact. From high-end residential users to progressive workplaces, SKYVIEW’s presence expanded across personal, commercial, and international markets, with Italy leading global test launches.
- Owning the Narrative: When positioning SKYVIEW, we leaned into SKYVIEW’s scientific origins, grounding its story in precision and credibility. By exploring the science of how typical artificial lights disrupt health, and how windows block critical wavelengths, we made the issues visible and personal. Through educational blogs, vibrant tutorials, and social media campaigns, we connected people with the deeper problem and the life-altering benefits of SKYVIEW.
- Design That Speaks: Our original website was a visual and emotional experience, inspired by crisp lines, sleek animations, and human warmth. Designed to simplify complex ideas, it invited users into the SKYVIEW story and helped them see themselves living happier, healthier lives through balanced light. Aspirational imagery brought SKYVIEW’s impact to life, in moments of joy, deeper connection, and restful harmony. This website has sense been rolled back under new leadership and licensing concerns. Overview of the original website science page here: https://www.loom.com/share/2a0294808fa6464a9b40f0b0135f9550?sid=349159c9-c127-4526-847f-e1729c45ebc8
- A Movement with Meaning: Our advertising and content plan focused on turning SKYVIEW into more than a product, but a wellness moment that required cultural credibility. We partnered with wellness leaders like Deepak Chopra, collaborated with Gwyneth Paltrow and Goop, and engaged audiences where they already trusted. The product has been seen in the hands of celebrities like Justin Bieber posting about SKYVIEW as well as on wellness forums celebrating its innovation. The brand achieved reach and relevance on both personal and global scales.
- A Dual-Path Strategy: Our go-to-market strategy focused on selling both directly to consumers and B2B, allowing SKYVIEW to maximize its impact. From high-end residential users to progressive workplaces, SKYVIEW’s presence expanded across personal, commercial, and international markets, with Italy leading global test launches.
Product Marketing Designed to Inspire
Making SKYVIEW™ market-ready meant crafting every detail with precision and purpose. From premium packaging that made unboxing a memorable experience, to a seamless software UX/UI that integrated effortlessly into daily routines, every touchpoint connected innovation with human needs.
We also mapped out a vision for future product lines, turning SKYVIEW into a scalable platform for wellness innovation. Through rapid iteration of landing pages and conversion rate optimization, we doubled lifetime value (LTV) and significantly reduced customer acquisition costs (CAC) during key promotional periods.
These efforts ensured SKYVIEW delivered more than light; it created meaningful user experiences that set a foundation for long-term success and growth.
We also mapped out a vision for future product lines, turning SKYVIEW into a scalable platform for wellness innovation. Through rapid iteration of landing pages and conversion rate optimization, we doubled lifetime value (LTV) and significantly reduced customer acquisition costs (CAC) during key promotional periods.
These efforts ensured SKYVIEW delivered more than light; it created meaningful user experiences that set a foundation for long-term success and growth.
Redefining Wellness
SKYVIEW illuminated more than spaces; it inspired a movement. By pairing groundbreaking NASA technology with inspired storytelling and design, we helped people see light not as an afterthought, but as an essential element of wellness.
SKYVIEW became a symbol of balance, connection, and the power of innovation to enhance human lives. Through empathetic strategy and bold collaboration, SKYVIEW changed the conversation around lighting, proving that even small shifts in our environment can unlock profound human potential.
SKYVIEW became a symbol of balance, connection, and the power of innovation to enhance human lives. Through empathetic strategy and bold collaboration, SKYVIEW changed the conversation around lighting, proving that even small shifts in our environment can unlock profound human potential.
Outcomes and Highlights
Pioneered Sub-Category
Defined and established the premium wellness lighting sub-category, meeting early sales projections.
Early-Stage Growth
Saw steady increases in revenue, reinforcing SKYVIEW’s long-term market potential.
High-Profile Collaborations
Partnered with wellness thought leaders like Deepak Chopra, Chopra Foundation and large influencers.
Improved LTV
Leveraged conversion rate optimization to improve LTV by over 100%, with data-driven CRO.
Product Launch Success
Rolled out new product lines with enthusiasm, opening new markets such as B2B, DTC, and early tests in EU.
Advertising Foundation
Through PPC, social, and affiliate campaigns, achieved positive ROI during promo periods.
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