Advocating Simplicity in Home Safety

AAA Smart Home’s biggest challenge lay in the complexity of their product ecosystem. Customers faced uncertainty, unsure of how devices worked together or which solution was right for their needs. This confusion extended internally, leading to misalignment across teams responsible for delivering customer-ready solutions. The brand needed an approach that went beyond design or technology. It needed a strategy that bridged people, processes, and purpose.

The solution was to build out a robust product marketing and enablement function for the organization. This function served as the connective tissue and product knowledge base, aligning internal teams, simplifying the product ecosystem, and equipping both employees and customers with the tools and knowledge to navigate the smart home landscape confidently. By focusing on this foundational capability, AAA Smart Home was able to transform complexity into clarity and deliver a seamless, customer-first experience.

Through a collaborative, design-driven approach, we helped AAA Smart Home transform not only their customer experience but their internal operations. By focusing on clarity, functionality, and storytelling, we worked to create a seamless system that enabled teams and empowered customers.

- Decoding Interdependencies: We developed a comprehensive product marketing library that mapped out the relationships between AAA Smart Home’s devices. For customers, this database demystified the product line, helping them make informed, confident purchases. For internal teams, it became an invaluable tool for aligning product engineering with product marketing while streamlining operations.

- Simplifying with Design-First UX/UI: Through detailed feedback and collaboration, we helped to enhance the e-commerce interface to provide intuitive, user-first experiences. Customers were seamlessly guided through their product decisions, equipped with clarity and confidence to find solutions that fit their lives.

- Aligning Pricing with Loyalty: Upgrading from legacy systems posed an unnecessary barrier for long-time customers. We reimagined the pricing model, introducing longer payment periods to make advanced upgrades not only accessible but rewarding.

- Fostering Community with Creative Campaigns: One standout concept was an approach to AAA Smart Home neighborhood app, designed to bring communities together. While the app was never launched, this platform provided a vision where homeowners could collaborate on common security concerns, reinforcing trust and loyalty while aligning with AAA’s mission of connection.

- Bridging Teams and Strategies: Collaboration extended beyond campaigns. By aligning product, engineering, and marketing teams, we built a system where everyone worked toward unified goals. Internal clarity led to external results.

- Scaling Local Visibility: We introduced a programmatic SEO strategy tailored to every state in the U.S., ensuring that AAA Smart Home’s regional retail units found traction and visibility in local markets.Step by step, we ensured the system didn’t just work but was designed for scalability, growth, and most importantly, trust.