Where Innovation Meets Agriculture

At the time, the greenhouse industry faced a clear gap. Innovative ideas like photobiology, the science of how light influences plant growth, carried tremendous potential, but also caused hesitation. Growers often worked with legacy methods, and introducing IoT lighting systems that could dynamically adjust light spectra based on changing conditions felt overwhelming. Additionally, there was a lack of accessible resources to educate growers on how these tools worked or the science behind them.

LumiGrow didn’t just face a technology adoption challenge; they faced an education gap. It was our job to create a strategy that could bridge both worlds.

During this tenure with LumiGrow, marketing guided the development of resources, thought leadership, and a strategy to advance their story. Together, we created what would become the single most comprehensive collection of educational content on light spectrum and photobiology available in the industry. From white papers to webinars, from step-by-step guides to in-depth research reports, these resources demystified the science and made it actionable. Growers not only learned what  to change; they understood why it mattered and how it could transform their crops.

The technology itself was revolutionary. LumiGrow’s IoT lighting system and AI software allowed growers to fine-tune light quality and quantity for individual crops, responding to real-time outdoor conditions, climate specifics, and the crops’ needs. This control meant growers could dial in light to maximize yield, improve flavor, and even enhance appearance. The potential was enormous, but to make it meaningful, our work needed to go beyond the technical specs.

That’s where storytelling and personalization came in. By leveraging a robust CRM and marketing automation systems, we were the first AgTech company to tailor every communication and resource to the unique needs of each grower. A tomato farmer exploring ways to enhance yields and reduce energy had an entirely different set of needs from a greenhouse specializing in flowers. We made sure that every grower felt personally seen and supported, forging trust with clear, practical solutions and insights. Our approach didn’t stop at producing rich written resources. It extended to engaging growers on the ground through industry events, seminars, and personalized consultations. I ensured that everything we created was tied to actionable outcomes and called upon my team to push the boundaries of customer engagement, setting a new standard in the AgTech world.

The results of this work rippled across the industry. LumiGrow became the undisputed leader in photobiology, trusted by growers, researchers, and industry experts alike. Growers embraced the technology not just for its capabilities but because they finally understood how it could work for them. The resources we built inspired confidence, and our groundbreaking marketing personalization brought growers closer to the solutions they needed, when and where they needed them.

On the RevOps side, the response was undeniable. Over hundreds of millions of dollars in sales quotes flowed out, helping to solidify LumiGrow’s place as primary consideration for spectral science, and the go-to partner for greenhouse growers ready for the next chapter of data-driven agriculture. Web resources gained massive traction, driving awareness and engagement at an unprecedented scale (550+ Google #1 Rankings and thousands of first-page rankings) and putting LumiGrow at the forefront of online agricultural education.

Most importantly, growers transitioned from a place of hesitation to one of empowerment. LumiGrow was recognized as a top AgTech brand, not just a product provider, but as one of the most trusted educational companions in navigating the challenges of modern greenhouse farming.